Our Story
Our Story
Beauty that feels likeYou.
Beauty that feels like You.
Amaé was created with a quiet belief— Beauty should feel like belonging. Not something that changes you, but something that brings you back to yourself. A feeling of ease. Comfort in your own skin. A confidence that feels calm, yet deeply powerful. Every Amaé product begins with intention— thoughtfully designed for Indian undertones, real climates, and everyday moments. It doesn’t sit on you, it settles into you. When beauty feels personal, it stays. Because the most powerful beauty is the one that aligns with you— not transforms you.
Amaé was created with a quiet belief— Beauty should feel like belonging.
Not something that changes you, but something that brings you back to yourself.
A feeling of ease. Comfort in your own skin. A confidence that feels calm, yet deeply powerful.
Every Amaé product begins with intention— thoughtfully designed for Indian undertones, real climates, and everyday moments. It doesn’t sit on you, it settles into you.
When beauty feels personal, it stays. Because the most powerful beauty is the one that aligns with you— not transforms you.
Abhibhuti Bhatt
Founder & CEO
Amaé is built with a long horizon in mind —
rooted in intention, shaped by emotional awareness,
and designed to remain relevant over time.
We create products that integrate into real life—
quietly, consistently, and effortlessly.
Growing beyond beauty,
into a world of rituals, self-expression, and personal luxury.
Because beauty is not one moment.
It moves—
and Amaé is designed to move with it.
Beauty
that grows
with you.
Our Vision is to
build amaé with
a long horizon
in mind
Curated Shades
0
+
Cruelty Free
0
%
Beauty that
grows with
you.
Curated Shades
0
+
Cruelty Free
0
%
Amaé is built with a long horizon in mind —
rooted in intention, shaped by emotional awareness, and designed to remain relevant over time.
We create products that integrate into real life—
quietly, consistently, and effortlessly.
Growing beyond beauty,
into a world of rituals, self-expression, and personal luxury.
Because beauty is not one moment.
It moves—
and Amaé is designed to move with it.
From the Founder
Beauty starts with you— not with the right shade or a perfect look. It begins with how you want to feel. Amaé was created to bring it back to you— in its most natural, intuitive form.
Easy to wear. Easy to feel.
A little more you, a little more at ease.
Entirely your own.
Abhibhuti Bhatt
FOUNDER OF AMAEBEAUTY
Beauty is personal.
so is amaé
Our Story
Abhibhuti Bhatt
Founder & CEO
Abhibhuti Bhatt
Founder & CEO
Abhibhuti Bhatt
Founder & CEO
Abhibhuti Bhatt
Founder & CEO