amaé was born from a simple belief:
true luxury in beauty is intentional, refined, and deeply connected to nature.
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Made to feel like yours
Made to feel like yours
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- Liquid Lipsticks
























Effortless Beauty.
Quiet Confidence.
At amaé, beauty is more than appearance —
it’s presence. A quiet confidence. A feeling
that settles in before you even speak.
Curated Shades
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Cruelty Free
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Effortless Beauty.
Quiet Confidence.
Amaé creates beauty that moves naturally with you —designed to feel intuitive from the very first wear.
Air-light textures and undertone-true shades that blend seamlessly into your skin and your life.
Comfort, longevity, and refined finishes — crafted with intention for every tone, every mood, every moment.
Luxury — experienced, not performed.
Curated Shades
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Cruelty Free
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12 Shades · 5 Questions
Know Your Skin
Indian skin is undertone-diverse, melanin-rich, and oxidation-prone — requiring dedicated shade engineering, not imported replication. Help us map yours.
Begin Your Discovery
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Why Amaé Feels
Different ?
Air Veil Lip Mousse
Beauty
A quiet pause in the day. Tap, blend. soften. Beauty that settles naturally, like it was always meant to be there.
Formulas
Air-light. Second-skin. A velvet matte that moves with you, diffusing softly, settling seamlessly—Comfort that simply exists.
Shades
Nothing to match. Everything to feel. Shades that don’t sit on you—they become you.
Why Amaé Feels
Different ?
Air Veil Lip Mousse
Beauty
A quiet pause in the day. Tap, blend, soften. Beauty that settles naturally, like it was always meant to be there.
Shades
Nothing to match. Everything to feel. Shades that don’t sit on you—they become you.
Formulas
Air-light. Second-skin. A velvet matte that moves with you, diffusing softly, settling seamlessly—Comfort that simply exists.
Discover Amaé’s
Soft Presence